Rule exploded as a solo artist in 1999 with the platinum Venni Vetti Vecci and its frothy yet fiercely braggadocious single, 'Holla Holla.' The following year, riding over spartan beats by Murder Inc. He then cut his teeth as a guest alongside a rap rogue’s gallery-from Jay-Z and DMX to Method Man and LL Cool J-that pointed toward his future dual status as rugged spitter and gruff crooner.
Born Jeffrey Bruce Atkins in Queens, New York, in 1976, the gravel-voiced MC kicked off his career making boom-bap with Cash Money Click. Rough yet lovable Ja Rule emerged during hip-hop's late-'90s boom and evolved into a pop phenomenon for nearly all platforms.
